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Tourism growth and entrepreneurship : empirical analysis of development of rural highlands
Mastura Jaafar; Rasoolimanesh, S. Mostafa; Ku' Azam … - In: Tourism management perspectives : TMP 14 (2015), pp. 17-24
Persistent link: https://www.econbiz.de/10011287023
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Entrepreneurial marketing and accommadating businesses in East Peninsular Malaysia
Mastura Jaafar - In: Tourism and hospitality research : the surrey quarterly … 12 (2012) 2, pp. 89-100
Persistent link: https://www.econbiz.de/10009699627
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Impact of market orientation, organizational learning​ and market conditions on small and medium-size hospitality enterprises
Kasim, Azilah; Ekinci, Yuksel; Altinay, Levent; Kashif … - In: Journal of hospitality marketing & management 27 (2018) 7, pp. 855-875
Persistent link: https://www.econbiz.de/10011957274
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Influence of entrepreneurial orientation on the financial performance : evidence from SMEs in Iran
Alireza Jalali; Mastura Jaafar; Ramayah T. - In: Middle East journal of management : MEJM 1 (2013) 2, pp. 168-185
Persistent link: https://www.econbiz.de/10010359703
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Entrepreneurial orientation and performance : the interaction effect of customer capital
Alireza Jalali; Mastura Jaafar; Ramayah T. - In: World journal of entrepreneurship, management and … 10 (2014) 1, pp. 48-68
Persistent link: https://www.econbiz.de/10010493047
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The impact of COVID-19 pandemic on small businesses in tourism and hospitality industry in Malaysia
Abhari, Sara; Alireza Jalali; Mastura Jaafar; … - In: Journal of research in marketing and entrepreneurship 24 (2022) 1, pp. 75-91
Persistent link: https://www.econbiz.de/10013369599
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The effect of market orientation as a mediating variable in the relationship between entrepreneurial orientation and SMEs performance
Amin, Muslim; Ramayah T.; Aldakhil, Abdullah Mohammed; … - In: Nankai business review international 7 (2016) 1, pp. 39-59
Persistent link: https://www.econbiz.de/10011474017
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The effect of entrepreneurship orientation and learning orientation on SMEs' performance : an SEM-PLS approach
Amin, Muslim - In: Journal for international business and entrepreneurship … 8 (2015) 3, pp. 215-230
Persistent link: https://www.econbiz.de/10011526748
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Impact of COVID-19 pandemic on franchise performance from franchisee perspectives : the role of entrepreneurial orientation, market orientation and franchisor support
Thi Thao Hien Bui; Manimekalai Jambulingam; Amin, Muslim; … - In: Journal of sustainable finance & investment 13 (2023) 1, pp. 264-282
Persistent link: https://www.econbiz.de/10013543358
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Entrepreneurship in the tourism industry : issues in developing countries
Jaafar, Mastura; Aziz, Abdul Rashid Abdul; Siti Aishah … - In: International journal of hospitality management 30 (2011) 4, pp. 827-835
Persistent link: https://www.econbiz.de/10009242143