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SME
Czech Republic
2
KMU
2
Tschechien
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Betriebliches Informationssystem
1
Brand
1
Brand awareness
1
Brand image
1
Brand management
1
Brand model
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Business intelligence system
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Consumer behaviour
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Corporate Social Responsibility
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Customer characteristics
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Management-Informationssystem
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Marketingmanagement
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small and medium-sized enterprises
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strategic marketing
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strategy
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Matušínská, Kateřina
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Bauerová, Radka
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Dolák, Radim
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Mazurek, Jiří
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Rylková, Žaneta
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Stoklasa, Michal
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International Conference on Decision Making for Small and Medium-Sized Enterprises <3., 2021, Online>
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Slezská Univerzita / Obchodně Podnikatelská Fakulta
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Scientific Annals of Economics and Business
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The state of strategic marketing application in Czech small and medium-sized enterprises
Matušínská, Kateřina
;
Stoklasa, Michal
- In:
Scientific Annals of Economics and Business
66
(
2019
)
2
,
pp. 193-212
Persistent link: https://www.econbiz.de/10012313611
Saved in:
2
3rd International conference on Decision making for Small and Medium-Sized Enterprises : DEMSME 2021 : conference proceedings : online conference organized by Silesian University in Opava, Czech Republic May 13-14, 2021
Šebestová, Jarmila
(
ed.
);
Šperka, Roman
(
ed.
); …
-
International Conference on Decision Making for Small …
;
…
-
2021
Persistent link: https://www.econbiz.de/10012546464
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