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SME Internet use : the moderating role of normative influence
Celuch, Kevin; Bourdeau, Bryan; Saxby, Carl; Ehlen, Craig - In: Journal of small business strategy 24 (2014) 2, pp. 69-90
Persistent link: https://www.econbiz.de/10010404519
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Market orientation and internet-related cognitions: inside the minds of small business managers
Celuch, Kevin; Green, Anna M.; Saxby, Carl; Ehlen, Craig - In: Journal of marketing management : MM 23 (2007) 3/4, pp. 227-242
Persistent link: https://www.econbiz.de/10003458955
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SME Internet use and strategic flexibility: the moderating effect of IT market orientation
Celuch, Kevin; Murphy, Greg - In: Journal of marketing management : MM 26 (2010) 1/2, pp. 131-145
Persistent link: https://www.econbiz.de/10003979649