that is always evolving owing to technological advancements. This study aims to examine the capacity of business factors …, marketing factors, constraint factors, credit factors, entrepreneur factors, and firm factors as determinants of digital … innovation proxied by internet adoption and internet usage levels (for communication and information, for promotion, for buying …

conducted using SEM-PLS with SmartPLS.The study finds that environmental factors and digital leadership are crucial for CRM … adoption in SMEs, while technological and organizational factors have minimal impact. Notably, digital leadership negatively … into the TOE framework for a more comprehensive understanding of CRM adoption.The results help SMEs identify key factors …

perspectives on which factors and specific dimensions - such as organizational structure, culture, and technological readiness … internal factors, or both. Although these assessments provide valuable insights into a company's transformation state, they …