Purpose: The purpose of this paper is to reveal the impact of strategic competitive innovation types on the financial performance of SMEs during a very critical period: the COVID-19 pandemic. Four strategic competitive innovation types are considered in this study: marketing innovation,...

This study compares the sustainability and innovation strategies implemented by SMEs in developed and developing countries during the COVID-19 pandemic. This research explores the impact of different innovation strategies on the profitability of SMEs to reveal the best innovation strategy that...