The Internet has made it relatively easy to start a new business. It is now possible to go after target markets that are extremely small. Resonance marketing can enable a small business to find new market niches and charge premium prices. The advantages of using resonance marketing to target...

Article includes controlling techniques for items of income statements (revenue and expenses) and components of financial position (current assets, non – current assets, liabilities and equity). Article emphasizes the importance of controlling operations. It is presented the importance of...

Aim: This study investigates the digital gap in enterprises (particularly SMEs) and introduces the Digital Gap Benchmarking Model as a solution to bridge this gap and enhance their digital transformation processes. Design / Research methods: The research employs a narrative literature review of...

Based on various researches on the ERP implementation by Small and Medium Enterprises (SMEs) this paper has identified 5 decision areas which have a strategic impact on the success of ERP adoption by the SMEs. These decision areas are planning, acquisition, implementation, usage and percolation...

This paper presents the approach, analysis and findings of a pilot study conducted for ERP Adoption in select Small and Medium Enterprises (SMEs) in India. A set of CSFs that were identified from previous research studies conducted all over the world on ERP for SMEs were categorized into...

This paper attempts to identify and evaluate certain critical pitfalls in the planning stage of ERP adoption in Small and Medium Enterprises (SMEs) and develop into a model for evaluating the risk of failure. In the planning stage a set of risks have been identified based on past research work...

This research paper addresses the adoption of Enterprise Resource Planning (ERP) and examine their effect on organizational performance and Return-on-Investment (ROI) in Small and Medium Enterprises (SMEs). In this two-part paper, the first part identifies and measures tangible and intangible...

This study identifies and evaluates certain critical pitfalls in the acquisition phase of ERP adoption in Small and Medium Enterprises (SMEs) and develops a model for evaluating the risk of failure. On the acquisition stage a set of risks has been identified based on past research work and each...

To innovate, firms constitute a ‘knowledge-capital’, defined as a set of information and knowledge produced, acquired and used in the value creation process. In this paper, we focus on small and medium-sized companies (SMEs) and study their ability to develop their own knowledge-capital as...

Using a rich panel dataset of SMEs active in the manufacturing sector in Viet Nam, this paper investigates the drivers of firm productivity, focusing on the role played by international management standards certification. We develop and test the hypothesis that, controlling for technological...