Start-ups are seen as the leading force in dynamically growing economies. Limited financing opportunities often prevent entrepreneurs from realizing their innovative business ideas or taking growth opportunities. However, in the context of the technological revolution, a fundamental change in...

Auf der Basis einer umfassenden Analyse internationaler empirischer Studien der vergangenen 25 Jahre sowie einer empirischen Untersuchung von 468 jungen KMU setzt sich Sascha Kraus erstmals für den deutschsprachigen Raum mit dem Zusammenhang zwischen strategischer Planung und Erfolg in jungen...

COVID-19 caused significant challenges for small and medium-sized enterprises (SMEs) in the event industry. To address these challenges, many SMEs leveraged information and communication technologies (ICTs), with some even emerging strengthened from the crisis. Drawing on the...

This article investigates the linkages between brand authenticity, brand trust, and SME growth from a CEO perspective. Brand authenticity is operationalized as consisting of three factors: brand consistency, brand customer orientation, and brand congruency. The hypotheses derived in this paper...

This study researches an important topic for knowledge-intensive SMEs that operate in clusters. Results from a sample of 830 SMEs as well as from qualitative validation interviews indicate that coopetition, the simultaneous pursuit of cooperation and competition, has a varying impact on...

This article investigates the catalyst effect of industrial cluster formation on innovation propensity using as a basis small and medium enterprises (SMEs) located in two regions of transformation and structural change: Brandenburg in Eastern Germany (the former German Democratic Republic) and...

This paper proposes a concept called ‘strategic entrepreneurship’ that is grounded in the three academic fields of strategy, entrepreneurship and marketing. Regrettably, those concepts are only rarely or partly applied in SMEs and young ventures. We therefore argue for a synthesis of the...