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Entrepreneurial marketing in SMEs: the key capabilities of e‐CRM

Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of Research in Marketing and Entrepreneurship 14 (2012) 1, pp. 40-64

Purpose – Entrepreneurial marketing in small and medium‐sized enterprises (SMEs) is very different to marketing prescribed theoretically for large organisations. The purpose of this paper is to present research evidence on the impact of internet‐based technologies (IBTs) on the customer...

Persistent link: https://www.econbiz.de/10014902638

Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach

Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of strategic marketing 20 (2012) 2, pp. 127-163

Persistent link: https://www.econbiz.de/10009630780

Entrepreneurial marketing in SMEs : the key capabilities of e-CRM

Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of research in marketing and entrepreneurship : JRME 14 (2012) 1, pp. 40-64

Persistent link: https://www.econbiz.de/10009660960

Internet technologies, ECRM capabilities, and performance benefits for SMEs : an exploratory study

Harrigan, Paul; Schroeder, Andreas; Qureshi, Israr; … - In: International journal of electronic commerce : IJEC 15 (2010/11) 2, pp. 7-46

Persistent link: https://www.econbiz.de/10008858241

Critical factors underpinning the e-CRM activities of SMEs

Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of marketing management : MM 27 (2011) 5/6, pp. 503-529

Persistent link: https://www.econbiz.de/10009159919

Investigating the e-CRM activities of Irish SMEs

Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of small business and enterprise development 16 (2009) 3, pp. 443-465

Persistent link: https://www.econbiz.de/10003884796

Linking social media to customer relationship management (CRM) : a qualitative study on SMEs

Guha, Sushmita; Harrigan, Paul; Soutar, Geoffrey N. - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 3, pp. 193-214

Persistent link: https://www.econbiz.de/10011882918

From e-CRM to s-CRM : critical factors underpinning the social CRM activities of SMEs

Harrigan, Paul; Miles, Morgan P. - In: Small enterprise research : SER ; the Journal of SEAANZ 21 (2014) 1, pp. 99-116

Persistent link: https://www.econbiz.de/10011684413