Narrow search
Showing 1 - 6 of 6
Cover Image
Interpretative narrative process research approach to corporate renaming
Juntunen, Mari - In: Qualitative market research : an international journal 17 (2014) 2, pp. 112-127
Persistent link: https://www.econbiz.de/10010348872
Cover Image
Co-creating corporate brands in start-ups
Juntunen, Mari - In: Marketing intelligence & planning 30 (2012) 2, pp. 230-249
Persistent link: https://www.econbiz.de/10009570958
Cover Image
Time-based modifications to process theory illustrations through a corporate rebranding case study
Juntunen, Mari - In: Baltic journal of management 10 (2015) 2, pp. 222-242
Persistent link: https://www.econbiz.de/10010512550
Cover Image
Conceptualising SME brand co-creation
Juntunen, Mari - In: International journal of management reviews 27 (2025) 2, pp. 261-282
Persistent link: https://www.econbiz.de/10015374867
Cover Image
Latent classes of accounting outsourcing firms
Juntunen, Jouni; Lepistö, Sinikka; Juntunen, Mari - In: Journal of global operations and strategic sourcing 15 (2022) 1, pp. 115-141
Persistent link: https://www.econbiz.de/10012879073
Cover Image
Corporate brand building in different stages of small business growth
Juntunen, Mari; Saraniemi, Saila; Halttu, Milla; … - In: The journal of brand management : an international journal 18 (2010/11) 2, pp. 115-133
Persistent link: https://www.econbiz.de/10008758990