Eriksson, Kent; Hohenthal, Jukka; Lindbergh, Jessica - In: Relationship between exporters and their foreign sales …, (pp. 1-22). 2006
Determining market channels is usually considered a discrete decision made by the expanding firm (e.g., Anderson & Coughlan, 1987 ; Bello & Gilliland, 1997 ; Solberg & Nes, 2002 ). In reality, this decision is often limited by knowledge constraints and customer demands. We find an example of...
