Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and...

Cover -- Half Title -- Title -- Copyright -- Contents -- Preface -- 1 Marketing in small and medium-sized enterprises: an introduction -- 2 Small and medium enterprises marketing: innovation and sustainable economic growth perspective -- 3 The role and relevance model of marketing in small and...

This paper discusses the findings of a study conducted in Kampala, Uganda, which evaluated the cultural dynamics at play among microenterprises. A cross section of 120 informal businesses was surveyed between November 2006 and March 2007. A mixture of focus group interviews and self-administered...