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Local value creation for developing business relationships : an SME case study in the pasta industry

Runfola, Andrea; Monteverde, Giulia; Picciotti, Antonio - In: Italian journal of marketing : ITJM 2024 (2024) 2, pp. 177-196

Persistent link: https://www.econbiz.de/10014566804

Actors' roles in interaction and innovation in local systems : a conceptual taxonomy

Guercini, Simone; Runfola, Andrea - In: The journal of business & industrial marketing 30 (2015) 3/4, pp. 269-278

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Internationalization of luxury fashion firms : examining the business models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022

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Italian firms in emerging markets : relationships and networks for internationalization in Africa

Ferrucci, Luca; Gigliotti, Marina; Runfola, Andrea - In: Journal of small business and entrepreneurship : JSBE ; … 30 (2018) 5, pp. 375-395

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Heuristics in decision-making by exporting textiles SMEs

Guercini, Simone; Runfola, Andrea - In: Journal of global fashion marketing : JGfM 12 (2021) 1, pp. 1-15

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The international marketing strategy of luxury food SMEs : the case of truffle

Milanesi, Matilde; Gigliotti, Marina; Runfola, Andrea - In: Journal of food products marketing : innovations in … 26 (2020) 9, pp. 600-618

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Internationalization of Luxury Fashion Firms : Examining the Business Models of SMEs

Runfola, Andrea; Milanesi, Matilde; Guercini, Simone - 2022 - 1st ed. 2022.

Chapter 1: Introduction -- Chapter 2: Luxury and internationalization: motives and features -- Chapter 3: The internationalization of luxury fashion -- Chapter 4: The international dimension of the luxury fashion business models -- Chapter 5: Methodology, empirical context, and two cases of...

Persistent link: https://www.econbiz.de/10012814673

Exploring the internationalization pathways of luxury SMEs : is there an asset of foreignness?

Milanesi, Matilde; Runfola, Andrea; Guercini, Simone - In: International marketing review 41 (2024) 3/4, pp. 806-826

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