Tseng, Lu-Ming; Kang, Yue-Min; Chung, Chi-Erh - In: Journal of Financial Regulation and Compliance 24 (2016) 3, pp. 230-247
Purpose This case study aim to investigate the impacts of insurance agents’ positive attitude toward inappropriate product recommendations on the insurance agents’ intention to make the inappropriate product recommendations. This study further checks how the attitude and intention could be...