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Cause-related marketing as sales promotion
Schamp, Christina; Heitmann, Mark; Peers, Yuri; … - In: Journal of marketing research 61 (2024) 5, pp. 955-974
Persistent link: https://www.econbiz.de/10015168514
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Flexible decomposition of price promotion effects using store-level scanner data
Heerde, Harald J. van; Leeflang, Peter; Wittink, Dick R. - 2002
Persistent link: https://www.econbiz.de/10001681986
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Modeling the effects of promotional efforts on aggregate pharmaceutical demand : what we know and challenges for the future
Wieringa, Jaap E.; Osinga, Ernst C.; Ruiz Conde, Enar; … - In: Innovation and marketing in the pharmaceutical industry …, (pp. 591-628). 2014
Persistent link: https://www.econbiz.de/10010353471
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Modelling the effects of promotion expenditures on sales of pharmaceuticals
Wieringa, Jaap E.; Leeflang, Peter - In: Applied economics 45 (2013) 22/24, pp. 3389-3399
Persistent link: https://www.econbiz.de/10010345405
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Cross-category demand effects of price promotions
Leeflang, Peter; Parreño-Selva, Josefa - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 572-586
Persistent link: https://www.econbiz.de/10009566394
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Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter; Parreño Selva, Josefa; Dijk, Albert van; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 3, pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
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Multi-unit price promotions and their impact on purchase decisions and sales
Drechsler, Salome; Leeflang, Peter; Bijmolt, Tammo H. A.; … - In: European journal of marketing : EJM 51 (2017) 5/6, pp. 1049-1074
Persistent link: https://www.econbiz.de/10011708832