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~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
11
Konsumentenverhalten
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Brand image
8
Brand management
8
Markenimage
8
Markenführung
7
Brand
6
Markenartikel
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Beziehungsmarketing
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Relationship marketing
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Verkaufsförderung
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Anthropomorphism
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Anticipated separation distress
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Brand love
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Brands
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Consumer-brand identification
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Emotional connection
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Marketing management
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Marketingmanagement
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Promotional materials
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Retailing
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Self-brand integration
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Test market
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Testmarkt
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Viral marketing
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Virales Marketing
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Werbemittel
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Acquisition
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Advertising
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Affective reactions
1
Agentic and communal values
1
Brand attack
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Brand equity
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Brand misconduct
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Brand misconduct appraisals
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Brand personality
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Brand stereotypes
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Business model
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Business model innovation
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Delgado-Ballester, Elena
3
Palazon, Mariola
3
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European journal of marketing : EJM
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Journal of retailing and consumer services
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Psychology & marketing
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ECONIS (ZBW)
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The expected benefit as determinant of deal-prone consumers' response to sales promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 542-547
Persistent link: https://www.econbiz.de/10009375631
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2
Hedonic or utilitarian premiums : does it matter?
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
European journal of marketing : EJM
47
(
2013
)
8
,
pp. 1256-1275
Persistent link: https://www.econbiz.de/10009787179
Saved in:
3
Effectiveness of price discounts and premium promotions
Palazon, Mariola
;
Delgado-Ballester, Elena
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1108-1129
Persistent link: https://www.econbiz.de/10003917061
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