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~subject:"Sales promotion"
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Sales promotion
Hong Kong
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Consumer behaviour
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Hongkong
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China
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Retailing
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Body weight
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Verkaufsförderung
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Prendergast, Gerard P.
3
Thompson, Edmund R.
2
Fan, Ting Yan
1
Poon, Derek T. Y.
1
Tsang, Alex S. L.
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
Psychology & marketing
1
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ECONIS (ZBW)
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Rational and irrational influences on lucky draw participation
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 85-100
Persistent link: https://www.econbiz.de/10009722520
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2
Sales promotion strategies and belief in luck
Prendergast, Gerard P.
;
Thompson, Edmund R.
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1043-1062
Persistent link: https://www.econbiz.de/10003774629
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3
Predicting premium proneness
Prendergast, Gerard P.
;
Poon, Derek T. Y.
;
Tsang, Alex S. L.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10003742682
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