The year 2019 witnessed two unicorn IPOs from ride-hailing platforms: Lyft at a $24.3 billion valuation and Uber at a $82.4 billion valuation. Did these platforms strategically adjust their marketing decisions before their IPOs to appease investors? To answer this question, we use a...

This chapter presents some recent developments in retail promotions. We first discuss the different types of promotion used in retail, and then survey the related literature. We next formulate the promotion optimization problem for multiple items. This formulation is directly motivated from...

Promotions are a critical decision for supermarket managers who must decide the price promotions for a large number of items. Retailers often use promotions to boost the sales of the different items by leveraging the cross-item effects. We formulate the promotion optimization problem for...

The authors present a detailed case study of how business analytics, prediction models, and optimization methods can be used to improve promotion planning. In it, they describe the entire process, from collecting data to computing promotion recommendations for retailers

Retailers move products to eye-level shelves to boost their sales. However, little is known on what happens to the sales of products moved to other shelves as a result of bringing a product to the eye-level. We study how simultaneously changing the vertical locations of multiple products affects...