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~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
15
Brand image
14
Markenimage
10
Konsumentenverhalten
9
Spain
8
Brand management
7
Markenführung
7
Brand extension
6
Markentransfer
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Brand
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Spanien
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Bank
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Brand extensions
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Corporate reputation
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Firmenimage
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Markenartikel
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Structural equation model
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United Kingdom
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Advertising effects
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Brand architecture
3
Corporate Social Responsibility
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Corporate culture
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Corporate social responsibility
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Großbritannien
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Markenarchitektur
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Strategic alliance
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Strategische Allianz
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Strukturgleichungsmodell
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Unternehmenskultur
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Verkaufsförderung
3
Werbewirkung
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Advertising
2
Banking sector
2
Brands
2
Cause-related marketing
2
Consumer response
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Consumers
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Corporate image
2
Financial institutions
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Montaner, Teresa
3
Buil, Isabel
2
De Chernatony, Leslie
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Pina, José-Miguel
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European journal of marketing : EJM
1
The journal of applied business research
1
The journal of product & brand management
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ECONIS (ZBW)
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Consumer response to gift promotions
Montaner, Teresa
;
De Chernatony, Leslie
;
Buil, Isabel
- In:
The journal of product & brand management
20
(
2011
)
2
,
pp. 101-110
Persistent link: https://www.econbiz.de/10009231639
Saved in:
2
Factors influencing consumer evaluations of gift promotions
Buil, Isabel
;
De Chernatony, Leslie
;
Montaner, Teresa
- In:
European journal of marketing : EJM
47
(
2013
)
3/4
,
pp. 574-595
Persistent link: https://www.econbiz.de/10009733007
Saved in:
3
The effect of promotion type and benefit congruency on brand image
Montaner, Teresa
;
Pina, José-Miguel
- In:
The journal of applied business research
24
(
2008
)
3
,
pp. 15-28
Persistent link: https://www.econbiz.de/10003750759
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