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Consumer response to promotions in the presence of surcharge: implications for online retailing
Chatterjee, Patrali - In: Journal of customer behaviour 9 (2010) 2, pp. 117-134
Persistent link: https://www.econbiz.de/10003989247
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Framing online promotions : shipping price inflation and deal value perceptions
Chatterjee, Patrali - In: The journal of product & brand management 20 (2011) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10009007090
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Customized online promotions : moderating effect of promotion type on deal value, perceived fairness, and purchase intent
Chatterjee, Patrali; McGinnis, John - In: The journal of applied business research 26 (2010) 4, pp. 13-19
Persistent link: https://www.econbiz.de/10003997567
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Framing Online Promotions : Shipping Price Inflation and Deal Value Perceptions
Chatterjee, Patrali - 2011
Purpose: This research examines differences in perceived shipping charge inflation associated with online promotions presented as reducing base product price, reducing shipping surcharge, or reducing all-inclusive price and its impact on deal values for shipping charge skeptics and non-skeptics....
Persistent link: https://www.econbiz.de/10014043290