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~subject:"Sales promotion"
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Sales promotion
Consumer behaviour
27
Konsumentenverhalten
25
Gerechtigkeit
10
Justice
10
Perception
9
Preismanagement
8
Pricing strategy
8
Wahrnehmung
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Theorie
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Theory
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Experiment
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Verkaufsförderung
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Gratitude
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Price
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Prices
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Relationship marketing
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Beziehungsmarketing
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Consumers
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Online retailing
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Online-Handel
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Political identity
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Preis
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Price fairness
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Price promotions
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Checkout donations
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Cognition
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Coronavirus
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Craft consumption
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Customer satisfaction
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Eudaimonia
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Fairness
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Hedonic enjoyment
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Low-cost strategy
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Moral foundation theory
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Niedrigpreisstrategie
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Nostalgia
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Owner-pet relation
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Perceived sacrifice
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Xia, Lan
5
Kukar-Kinney, Monika
3
Monroe, Kent B.
3
Bechwati, Nada Nasr
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Economic and business review : EBR
1
International journal of retail & distribution management
1
Journal of business research : JBR
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Journal of retailing
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The journal of product & brand management
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ECONIS (ZBW)
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1
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
2
The influence of pre-purchase goals in consumers' perceptions of price promotions
Xia, Lan
;
Monroe, Kent B.
- In:
International journal of retail & distribution management
37
(
2009
)
8/9
,
pp. 680-694
Persistent link: https://www.econbiz.de/10009521967
Saved in:
3
The effectiveness of number of deals purchased in influencing consumers' response to daily deal promotions : a cue utilization approach
Kukar-Kinney, Monika
;
Xia, Lan
- In:
Journal of business research : JBR
79
(
2017
),
pp. 189-197
Persistent link: https://www.econbiz.de/10011745256
Saved in:
4
The impact of price promotions on checkout donations
Xia, Lan
;
Bechwati, Nada Nasr
- In:
The journal of product & brand management
26
(
2017
)
7
,
pp. 734-749
Persistent link: https://www.econbiz.de/10011808412
Saved in:
5
When a promotion is denied : the effects of decision stage on perceptions of promotion and price fairness
Kukar-Kinney, Monika
;
Xia, Lan
;
Monroe, Kent B.
- In:
Economic and business review : EBR
13
(
2011
)
3
,
pp. 143-159
Persistent link: https://www.econbiz.de/10011614372
Saved in:
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