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Trade promotion decisions under demand uncertainty : a market experiment approach
Hong, Yuan; Gómez, Miguel I.; Rao, Vithala R. - In: Management science : journal of the Institute for … 59 (2013) 7, pp. 1709-1724
Persistent link: https://www.econbiz.de/10009784104
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Trade promotions and consumer search in supermarket retailing
Gómez, Miguel I.; Richards, Timothy J.; Lee, Jun - In: American journal of agricultural economics 95 (2013) 5, pp. 1209-1215
Persistent link: https://www.econbiz.de/10010204247
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Pass-through and consumer search : an empirical analysis
Richards, Timothy J.; Gómez, Miguel I.; Lee, Jun - In: American journal of agricultural economics 96 (2014) 4, pp. 1049-1069
Persistent link: https://www.econbiz.de/10010416434
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A multiple-discrete/continuous model of price promotion
Richards, Timothy J.; Gómez, Miguel I.; Pofahl, Geoffrey M. - In: Journal of retailing 88 (2012) 2, pp. 206-225
Persistent link: https://www.econbiz.de/10009562825
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Factors affecting the allocation of trade promotions in the US food distribution system
Gómez, Miguel I.; Maratou, Laoura M.; Just, David - In: Review of agricultural economics : RAE 29 (2007) 1, pp. 119-140
Persistent link: https://www.econbiz.de/10003561967
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Empirical analysis of budget and allocation of trade promotions in the US supermarket industry
Gómez, Miguel I.; Rao, Vithala R.; McLaughlin, Edward - In: Journal of marketing research : JMR 44 (2007) 3, pp. 410-424
Persistent link: https://www.econbiz.de/10003547620