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Salesperson brand attachment : a job demands-resources theory perspective

Allison, Lee; Flaherty, Karen E.; Jung, Jin Ho; … - In: The journal of personal selling & sales management : JPSSM 36 (2016) 1, pp. 3-18

Persistent link: https://www.econbiz.de/10011486143

Investigating firm level drivers of salesperson brand identification

Allison, Lee; Flaherty, Karen E. - In: Journal of business research : JBR 121 (2020), pp. 154-169

Persistent link: https://www.econbiz.de/10012417335

Expanding the sales professional's role: a strategic re-orientation?

Flaherty, Karen E.; Pappas, James M. - In: Industrial marketing management : the international … 38 (2009) 7, pp. 806-813

Persistent link: https://www.econbiz.de/10003893193

The dimensions of storytelling by retail salespeople

Gilliam, David A.; Flaherty, Karen E.; Rayburn, Steven W. - In: The international review of retail, distribution and … 24 (2014) 2, pp. 231-241

Persistent link: https://www.econbiz.de/10010367004

Commentary on "Storytelling by the sales force and its effect on buyer-seller exchange"

Lacoste, Sylvie; La Rocca, Antonella - In: Industrial marketing management : the international … 46 (2015), pp. 143-146

Persistent link: https://www.econbiz.de/10011286966

Storytelling by the sales force and its effect on buyer-seller exchange

Gilliam, David A.; Flaherty, Karen E. - In: Industrial marketing management : the international … 46 (2015), pp. 132-142

Persistent link: https://www.econbiz.de/10011286969

Leadership propensity and sales performance among sales personnel and managers in a speciality retail store setting

Flaherty, Karen E.; Mowen, John C.; Brown, Tom; … - In: The journal of personal selling & sales management : JPSSM 29 (2009) 1, pp. 43-59

Persistent link: https://www.econbiz.de/10003946033

Linking cause-related marketing to sales force responses and performance in a direct selling context

Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - In: Journal of the Academy of Marketing Science 36 (2008) 2, pp. 271-277

Persistent link: https://www.econbiz.de/10003725657

The effect of honest and humble leadership on salesperson customer orientation

Ryan Kirkland, Julia C.; Edwards, Bryan D.; Flaherty, … - In: Journal of business research : JBR 130 (2021), pp. 49-58

Persistent link: https://www.econbiz.de/10012544764

Linking Cause-Related Marketing to Sales Force Responses and Performance in a Direct Selling Context

Larson, Brian V.; Flaherty, Karen E.; Zablah, Alex R.; … - 2011

The influence of a firm’s cause-related marketing efforts on sales representative attitudes and behavioral performance is investigated. Results from a field study indicate that the influence of a representative’s construed customer attitude toward the cause campaign on selling behavioral...

Persistent link: https://www.econbiz.de/10014185786