Facing a role that is dominated by stressful customer engagements, and chasing sales quotas, salespeople are likely to be guided by their own personal values and organizational environment, and in the long term are likely to develop spiritual thoughts that allow them to view their work with a...

This study critically examines the existing domains, conceptualizations and operationalizations of the salesperson's customer orientation constructs present in the literature. The widely used Salesperson orientation-Customer orientation (SOCO) construct (its domain, definition and scale) is...