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Deng, Yiting; Mela, Carl F. - In: Journal of marketing research : JMR 55 (2018) 1, pp. 99-118

Persistent link: https://www.econbiz.de/10011819665

A study on the housing and socio-economic condition of the Bihari people in Seroil Colony, Rajshahi

Shuvo, Ragib Mahmood; Hossain, Mosharraf; Das, Anutosh; … - In: Bangladesh journal of political economy 36 (2020) 1, pp. 145-154

Persistent link: https://www.econbiz.de/10013185037

Sampling of Information Goods

Wang, Chong (Alex); Zhang, Xiaoquan (Michael) - 2013

As one of the most commonly utilized marketing tools, free sampling also has its online presence, especially for … threaten the effectiveness of advertising …

Persistent link: https://www.econbiz.de/10014163051

A comprehensive approach to the study of advertising execution and its effects

Bergkvist, Lars; Langner, Tobias - In: International journal of advertising : the review of … 42 (2023) 1, pp. 227-246

Persistent link: https://www.econbiz.de/10014233951

Can search engine advertising help access rare samples?

Nunan, Daniel; Knox, Simon - In: International journal of market research : JMRS ; the … 53 (2011) 4, pp. 523-540

Persistent link: https://www.econbiz.de/10009268691

Choosing a digital cotent strategy : how much should be free?

Halbheer, Daniel; Stahl, Florian; Koenigsberg, Oded; … - In: International journal of research in marketing : IJRM ; … 31 (2014) 2, pp. 192-206

Persistent link: https://www.econbiz.de/10010400697

Sampling of information goods

Wang, Chong Alex; Zhang, Xiaoquan Michael - In: Decision support systems : DSS ; the international journal 48 (2009/10) 1, pp. 14-22

Persistent link: https://www.econbiz.de/10003913303

The use of sampling methods in advertising research : a gap between theory and practice

Sarstedt, Marko; Bengart, Paul; Shaltoni, Abdel Monim; … - In: International journal of advertising : the quarterly … 37 (2018) 4, pp. 650-663

Persistent link: https://www.econbiz.de/10011882055

Estes' Stimulus Sampling Theory and Massed Versus Spaced Advertising Schedules

Mishra, Sanjay - 2016

Few studies offer a theoretical explanation of the differential effects of massed and spaced advertising. Consequently …, conclusions have been mixed. The authors introduce the stimulus sampling model of spacing effects based on Estes' mathematical … potential applications of the model in the advertising context are explored …

Persistent link: https://www.econbiz.de/10012994128

Combining choice and response time data : a drift-diffusion model of mobile advertisements

Chiong, Khai Xiang; Shum, Matthew; Webb, Ryan; Chen, Richard - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1238-1257

Persistent link: https://www.econbiz.de/10014513921