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Purpose – This paper aims to explore the supply chain management problem of understanding the response of suppliers to buyer behaviours and characteristics. Design/methodology/approach – The paper reviews the relevant literature in search of references to critically assesses the effects of...
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Purpose This study aims to verify whether a nomological framework of antecedents and postcedents to satisfaction is valid and reliable in both purchase and sales business relationships. Design/methodology/approach In this study snowball sampling was used to identify relevant purchase and sales...
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Purpose: This study tests a research model that reflects the nomological relationship between satisfaction as a two-dimensional construct and continuity, coordination, and cooperation in business-to-business (B2B) sales relationships. Design/methodology/approach: The study sample comprised...
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