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Wear your pants out and be happy! : clothing consumption curtailment and consumer subjective well-being
Vesterinen, Essi; Lee, Michael S. W.; Luomala, Harri T. - In: Journal of macromarketing 44 (2024) 4, pp. 742-760
Persistent link: https://www.econbiz.de/10015165358
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The beach, the bikini, and the best buy : replies to Dunn and Weidman, and to Schmitt, Brakus, and Zarantonello
Gilovich, Thomas; Kumar, Amit; Jampol, Lily - In: Journal of consumer psychology : JCP : the official … 25 (2015) 1, pp. 179-184
Persistent link: https://www.econbiz.de/10010485525
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The current state and future of brand experience
Schmidt, Bernd H.; Brakus, Jaško; Zarantonello, Lia - In: The journal of brand management : an international journal 21 (2014) 9, pp. 727-733
Persistent link: https://www.econbiz.de/10010514128
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Experiences and happiness : the role of gender
Brakus, J. Joško; Chen, Weifeng; Schmitt, Bernd; … - In: Psychology & marketing 39 (2022) 8, pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
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How technological and natural consumption experiences impact consumer well-being : the role of consumer mindfulness and fatigue
Zarantonello, Lia; Grappi, Silvia; Formisano, Marcello - In: Psychology & marketing 41 (2024) 3, pp. 465-491
Persistent link: https://www.econbiz.de/10014467606