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Quality management practices : an internation perspective

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Modelling customer's intention to use e-banking in Saudi Arabia : an empirical study

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Bringing it all back home : the HRM role in workforce localisation in MNEs in Saudi Arabia

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Communicating corporate image into existence: the case of the Saudi banking industry

Yeo, Roland K.; Youssef, Mohamed A. - In: Corporate communications : an international journal 15 (2010) 3, pp. 263-280

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Communicating corporate image into existence: the case of the Saudi banking industry

Yeo, Roland K.; Youssef, Mohamed A. - In: Corporate Communications: An International Journal 15 (2010) 3, pp. 263-280

Purpose – The paper seeks to explore the factors that would make an impact on the corporate image of large commercial banks in Saudi Arabia through the perceptions of direct customers. It proposes an appropriate way of measuring corporate image in the Saudi banking industry through the...

Persistent link: https://www.econbiz.de/10014691756