Purpose – The purpose of this paper was to examine the influence of religiously motivated boycotts, such as the one conducted in Saudi Arabia against Danish companies, on corporate brand image, customer loyalty and product judgment. Despite a growing research interest in understanding the...

In recent years, different forms of relationships that are culturally bond have emerged such as; ‘Guanxi’ in China (Liu, Li, Tao, & Wang, 2008; Luo, 2007; Yau, Lee, Chow, Sing, & Tse, 2000), ‘Blat’ in Russia (Michailova & Worm, 2003) and ‘Boon Koon’ in Thailand (Pimpa, 2008). While these...

Purpose – Consumer boycotting is on the increase for various reasons. Macro‐boycotting campaigns, against one or more countries and their companies, rather than a specific single company, have had devastating effects on companies. The purpose of this paper is to describe how Arla Foods has...