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Motivating savings behavior with public service advertisements : using social norms and benefit information to encourage savings
Yoon, Hye Jin - In: Journal of nonprofit & public sector marketing 29 (2017) 2, pp. 148-168
Persistent link: https://www.econbiz.de/10011743483
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Norm effects on gender in social marketing advertising campaigns promoting savings behavior
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: Journal of current issues and research in advertising : … 38 (2017) 1, pp. 1-16
Persistent link: https://www.econbiz.de/10011745211
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A normative approach to motivating savings behavior : the moderating effects of attention to social comparison information
Yoon, Hye Jin; La Ferle, Carrie; Edwards, Steven M. - In: International journal of advertising : the quarterly … 35 (2016) 5, pp. 799-822
Persistent link: https://www.econbiz.de/10011618395
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Saving behavior messaging : gain/loss framing, self/family orientations, and individual differences in collectivism
Yoon, Hye Jin; La Ferle, Carrie - In: Journal of advertising : official publication of the … 47 (2018) 2, pp. 146-160
Persistent link: https://www.econbiz.de/10011876103