In contemporary information societies, consumers are increasingly expected to be proficient users of online information to support and guide their buying decisions. Due to the world wide web and its availability on a wide range of connectable devices, information from infinite commercial and...

Se ha desarrollado una escala para medir la fidelidad de los consumidores hacia las tiendas. Se analizó su validez de contenido mediante 2 muestras de jueces expertos y consumidores. La escala depurada se aplicó a una muestra de 221 consumidores. El análisis factorial exploratorio muestra que...

The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity. Through several studies, we explore the...

The aim of this research is to gain a deeper understanding of brand personality by focusing on feminine dimension of brands. Previous research in marketing considered the femininity of brands as a unidimensional construct often opposed to masculinity. Through several studies, we explore the...

Supply chain viability (SCV) is an emerging concept of growing importance in operations management. This paper aims to conceptualize, develop, and validate a measurement scale for SCV. SCV is first defined and operationalized as a construct, followed by content validation and item measure...

Corporate Social Responsibility (CSR) is like a chameleon, that changes its colour according to the context it is in. In the developed economy, it takes the form of sustainability and/ or philanthropy, whereas, in emerging economies, it speaks the language of religious, political and/or mandated...

Purpose – The purpose of this paper is to explore the impact of retailer personality on consumer‐based retailer equity. Design/methodology/approach – The authors developed a retailer personality scale and find its impact on consumer‐based retailer equity by adopting the scale developed...

Purpose – The purpose of this paper is to develop a scale to measure social religiosity (SR) and assess its measurement invariance across different cultures. Design/methodology/approach – The research relied on samples from China ( n =486), India ( n =377), Japan ( n =362), Korea ( n =386),...

Purpose – Research on organizational communication has shown significant associations with many important outcomes. Although these researches are appealing, there have been criticisms and suggestions for improvement of the organizational communication scales, developed in Western organization...

Purpose – The purpose of this paper is to develop and validate a scale to reliably capture the variance of perceived risk towards purchasing on the internet at the product level. Design/methodology/approach – A two‐dimensional scale to measure internet Product Purchase Risk (IPPR) was...