Lee, Yun Jung; Dubinsky, Alan J. - In: International Journal of Retail & Distribution Management 45 (2017) 1, pp. 20-39
Purpose The purpose of this paper is to develop a desire to interact with a salesperson scale and to explore possible tools for replacing salespeople on e-commerce websites. Design/methodology/approach For the exploratory phase of this paper, Study 1 used in-depth consumer interviews....
