Immer mehr Unternehmen messen dem Aufbau einer starken Corporate Brand eine hohe Bedeutung zu. International tätige Unternehmen betreiben in ihrem Heimatland zumeist beachtliche Marketingaufwendungen, um bei den Zielgruppen ein eindeutiges und positives Unternehmensbild zu verankern. In den...

This paper uses a rich panel data set of Indian manufacturing firms to analyze the effects of domestic and international acquisitions on various outcomes at target firm and product level. We apply recent methodological advances in the estimation of production functions together with information...

We investigate the effect of better access to foreign markets on innovation strategies of multi-product firms in industries with different scope for product differentiation. Industry-specific demand and cost linkages induce a distinction between the returns to innovation. In differentiated...

This paper studies the innovation strategies of multi-product firms in industries with different scope for product differentiation. In a simple model of multi-product firms, we show that returns to product versus process innovation are industry-specific. Demand and cost linkages induce a natural...