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Nagro consumer behavior
Bauer, Raymond Augustine - In: On knowing the consumer, (pp. 161-165). 1966
Persistent link: https://www.econbiz.de/10001879794
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The marketing dilema of Negroes
Bauer, Raymond A.; Cunningham, Scott M.; Wortzel, … - In: Journal of marketing 29 (1965) 3, pp. 1-6
Persistent link: https://www.econbiz.de/10001879762
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The Negro market
Bauer, Raymond A.; Cunningham, Scott M. - In: Journal of advertising research 10 (1970) 2, pp. 3-13
Persistent link: https://www.econbiz.de/10001879809