Narrow search
Showing 1 - 3 of 3
Cover Image
Strategic foresight and innovation management : a comparative study across international swiss banks
Baumgartner, Stefanie; Peter, Marc K. - In: Athens journal of business & economics : AJBE 8 (2022) 4, pp. 309-328
Persistent link: https://www.econbiz.de/10014384809
Cover Image
The digital transformation of Swiss small and medium-sized enterprises : insights from digital tool adoption
Kraft, Corin; Lindeque, Johan; Peter, Marc K. - In: Journal of strategy and management 15 (2022) 3, pp. 468-494
Persistent link: https://www.econbiz.de/10013332432
Cover Image
Evolving marketing strategies for Swiss SMEs in the ICT sector : a marketing strategy canvas in support of digital transformation
Meyer, Mona A.; Peter, Marc K. - In: International journal of technology marketing : IJTMkt 18 (2024) 1, pp. 91-112
Persistent link: https://www.econbiz.de/10015062353