There is no lack of prefixes for a term innovation in innovation discourse. Concepts of frugal innovation and reverse innovation have emerged recently and there are already several hallmark examples of them. However, extant academic literature on these concepts is still quite limited. The...

The concepts of frugal and reverse innovation are recent entrants to the innovation literature. Frugal innovation conveys the important idea of innovating under circumstances of resource scarcity. Reverse innovation refers to another significant turn in thinking and practice – innovations from...