Volume 28 of the Advances in international management focuses on the opportunities and challenges for multinational enterprises that consider emerging economies as their destinations or their homes. Chapters in this volume examine the rise of home-grown multinational enterprises in emerging...

Volume 28 of the Advances in International Management focuses on the opportunities and challenges for multinational enterprises that consider emerging economies their destinations. It provides a forum for thought-provoking idea and empirical research, and is ideal for researchers and doctoral...

This paper examines the role that social attributes — environmental and labour conditions — play in product choice across a range of developed and emerging economies. We use a multi-attribute design to force consumers to not only trade-off social attributes with tangible attributes but also...