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~subject:"Schwellenländer"
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Schwellenländer
Beziehungsmarketing
15
Relationship marketing
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Consumer behaviour
13
Konsumentenverhalten
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Customer integration
8
Kundenintegration
8
Dienstleistungsqualität
5
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Australien
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Social web
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Internet marketing
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Online-Marketing
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Virales Marketing
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Brand
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Customer engagement
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Customer satisfaction
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Emerging economies
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Employee retention
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Engagement valences
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Gastronomie
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Higher education institution
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Kundenzufriedenheit
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Markenartikel
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Mitarbeiterbindung
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Negative customer engagement
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Negative engagement valence
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Online brand communities
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English
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Bowden, Jana
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Diem Khac Xuan Do
1
Do, Diem Khac Xuan
1
Rahman, Kaleel
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Robinson, Linda J.
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Journal of strategic marketing
1
The service industries journal
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ECONIS (ZBW)
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Negative customer engagement behaviour in a service context
Diem Khac Xuan Do
;
Bowden, Jana
- In:
The service industries journal
45
(
2025
)
1
,
pp. 81-104
Persistent link: https://www.econbiz.de/10015194252
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Negative customer engagement in emerging markets : cognitive dimension
Do, Diem Khac Xuan
;
Rahman, Kaleel
;
Robinson, Linda J.
; …
- In:
Journal of strategic marketing
31
(
2023
)
2
,
pp. 370-402
Persistent link: https://www.econbiz.de/10014303306
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