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~subject:"Schwellenländer"
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International journal of economics and business research : IJEBR
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ECONIS (ZBW)
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The quest for consumer engagement via cause-related marketing : a mixed method study in an emerging economy
Akansha Singh
;
Pathak, Govind Swaroop
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269059
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Revisiting marketing strategy in emerging markets : a study of Amazon.com Inc.
Akansha Singh
;
Pathak, Govind Swaroop
- In:
International journal of economics and business …
22
(
2021
)
2/3
,
pp. 113-126
Persistent link: https://www.econbiz.de/10012597953
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