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Race for market share gains : how emerging market and advanced economy MNEs perform in each other's turf
Ozkan, Kubilay S. L.; Khan, Huda; Deligonul, Seyda; … - In: Journal of business research : JBR 150 (2022), pp. 208-222
Persistent link: https://www.econbiz.de/10013365703
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Middle-class consumers in emerging markets : conceptualization, propositions, and implications for international marketers
Cavusgil, S. Tamer; Deligonul, Seyda; Kardes, Ilke; … - In: Journal of international marketing 26 (2018) 3, pp. 94-108
Persistent link: https://www.econbiz.de/10011924488
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Winners and losers in Africa : a longitudinal examination of market-share gains by advanced and emerging market multinationals versus local firms
Khan, Huda; Ozkan, Kubilay S.L.; Cavusgil, Erin - In: Critical perspectives on international business 21 (2025) 2, pp. 173-195
Persistent link: https://www.econbiz.de/10015323309
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Is marketing agility important for emerging market firms in advanced markets?
Khan, Huda - In: International business review : the official journal of … 29 (2020) 5, pp. 1-10
Persistent link: https://www.econbiz.de/10012303681
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Composite collaboration and the differentiation strategies adopted by emerging market firms in advanced markets during the COVID-19 pandemic
Khan, Huda - In: International marketing review 40 (2023) 5, pp. 1035-1053
Persistent link: https://www.econbiz.de/10014470106
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Financial crises and capital structure decisions : empirical evidence from emerging markets
Aybar, Bulent; Deligonul, Seyda; An, BoTao - In: Journal of Asia Pacific business 24 (2023) 1, pp. 19-38
Persistent link: https://www.econbiz.de/10014285110
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Responsible innovation in emerging markets' SMEs : the role of alliance learning and absorptive capacity
Zahoor, Nadia; Khan, Huda; Khan, Zaheer; Akhtar, Pervaiz - In: Asia Pacific journal of management 41 (2024) 3, pp. 1175-1209
Persistent link: https://www.econbiz.de/10015175690
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The efficacy of marketing skills and market responsiveness in marketing performance of emerging market exporting firms in advanced markets : the moderating role of competitive intensity
Khan, Huda; Khan, Zaheer - In: International business review : the official journal of … 30 (2021) 6, pp. 1-10
Persistent link: https://www.econbiz.de/10012820100
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The effects of packaging localisation of Western brands in non-Western emerging markets
Khan, Huda; Lee, Richard; Lockshin, Larry - In: The journal of product & brand management 26 (2017) 6, pp. 589-599
Persistent link: https://www.econbiz.de/10011801126
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International open innovation and international market success : an empirical study of emerging market small and medium-sized enterprises
Zahoor, Nadia; Khan, Zaheer; Arslan, Ahmad; Khan, Huda; … - In: International marketing review 39 (2022) 3, pp. 755-782
Persistent link: https://www.econbiz.de/10013396319