Narrow search
Showing 1 - 2 of 2
Cover Image
Living in a global world : influence of consumer global orientation on attitudes toward global brands from developed versus emerging countries
Guo, Xiaoling - In: Journal of international marketing 21 (2013) 1, pp. 1-22
Persistent link: https://www.econbiz.de/10009731379
Cover Image
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling; Heinberg, Martin; Zou, Shaoming - In: Journal of international marketing 27 (2019) 3, pp. 79-97
Persistent link: https://www.econbiz.de/10012106870