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How companies from developing and emerging countries can leverage their brand equity in terms of place branding
Herstein, Ram; Berger, Ron; Jaffe, Eugene D. - In: Competitiveness review : an international business … 24 (2014) 4, pp. 293-305
Persistent link: https://www.econbiz.de/10010418182
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Exploring the gap between policy and practice in private branding strategy management in an emerging market
Herstein, Ram; Drori, Netanel; Berger, Ron; Barnes, … - In: International marketing review 34 (2017) 4, pp. 559-578
Persistent link: https://www.econbiz.de/10011760570
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Fighting counterfeits in emerging markets through the demand side : the role of product domain in the effect of regulatory fit on persuasion
Avnet, Tamar; Drori, Netanel; Herstein, Ram; Berger, Ron - In: Journal of international consumer marketing 36 (2024) 3, pp. 279-296
Persistent link: https://www.econbiz.de/10014575057
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The enigma of private brands in the emerging Mediterranean countries : the case of Israel
Herstein, Ram; Efrat, Kalanit; Jaffe, Eugene D. - In: EuroMed journal of business 5 (2010) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10003984600
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Launching store brands in emerging markets: resistance crumbles
Herstein, Ram; Jaffe, Eugene D. - In: Journal of business strategy 28 (2007) 5, pp. 13-19
Persistent link: https://www.econbiz.de/10003717617
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Towards an emic model of business culture
Berger, Ron; Drori, Netanel; Rachamim, Matti; Alon, Ilan - In: Competitiveness review : CR 33 (2023) 6, pp. 1161-1178
Persistent link: https://www.econbiz.de/10014430153