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Branding from emerging countries : how to compete internationally?
Chailan, Claude - In: Critical perspectives on international business 11 (2015) 1, pp. 54-71
Persistent link: https://www.econbiz.de/10011297376
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The internationalization path and sustainability dynamics in emerging economies : the case of Indian SMEs
Suder, Gabriele - In: Emerging dynamics of sustainability in multinational …, (pp. 134-163). 2016
Persistent link: https://www.econbiz.de/10011504704
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Improving global competitiveness with branding strategy : cases of Chinese and emerging countries' firms
Ille, Francis R.; Chailan, Claude - In: Journal of technology management in China 6 (2011) 1, pp. 84-96
Persistent link: https://www.econbiz.de/10009007775
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Brand strategies of firms from emerging economies
Chailan, Claude; Ille, Francis - In: Internationalization of emerging economies and firms, (pp. 320-342). 2012
Persistent link: https://www.econbiz.de/10009523302
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A South-South perspective on emerging economy companies and institutional coevolution : an empirical study of Chinese multinationals in Africa
Mazé, Dominique; Chailan, Claude - In: International business review : the official journal of … 30 (2021) 4, pp. 1-16
Persistent link: https://www.econbiz.de/10012595799