Similar Search Results

Strategic prescriptive theories in the business context of an emerging economy

Coffie, Stanley; Blankson, Charles - In: Journal of strategic marketing 26 (2018) 5, pp. 373-384

Persistent link: https://www.econbiz.de/10011903349

A review and evaluation of market orientation research in an emerging African economy

Coffie, Stanley; Blankson, Charles; Dadzie, Samuel Ato - In: Journal of strategic marketing 28 (2020) 7, pp. 565-582

Persistent link: https://www.econbiz.de/10012313924

Positioning strategies for branding services in an emerging economy

Coffie, Stanley - In: Journal of strategic marketing 28 (2020) 4, pp. 321-335

Persistent link: https://www.econbiz.de/10012313904

Marketing Communications in Emerging Economies, Volume II : Conceptual Issues and Empirical Evidence

Anning-Dorson, Thomas (ed.); Hinson, Robert (ed.); … - 2022

1. Traditional and Contemporary Notions of Marketing Communications -- 2. Power Shift: Analyzing the Changing Role of Public Relations in the Mar-keting Mix -- 3. Marketing Communication Planning for SMEs in Emerging Markets -- 4. Communicating Corporate Social Responsibility Initiatives: A...

Persistent link: https://www.econbiz.de/10012814697

Positioning strategies for B2B service markets

Agyei, Paul Mensah; Manu, Franklyn A.; Coffie, Stanley - In: Industrial marketing management : the international … 106 (2022), pp. 405-419

Persistent link: https://www.econbiz.de/10014226541

Inclusive economic development programs and consumers' access to credit in emerging market economies : the public policy role of marketing in rural bank programs in Ghana

Dadzie, Kofi Q.; Dadzie, Charlene A.; Winston, Evelyn M.; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 59-69

Persistent link: https://www.econbiz.de/10009774961