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Energy efficient household appliances in emerging markets : the influence of consumers' values and knowledge on their attitudes and purchase behaviour
Nguyen, Ninh; Lobo, Antonio; Greenland, Steven - In: International journal of consumer studies 41 (2017) 2, pp. 167-177
Persistent link: https://www.econbiz.de/10011685559
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The influence of cultural values on green purchase behaviour
Nguyen, Ninh; Lobo, Antonio; Greenland, Steven - In: Marketing intelligence & planning 35 (2017) 3, pp. 377-396
Persistent link: https://www.econbiz.de/10011706986
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Unrestricted tobacco marketing prompts young adults to smoke in an emerging market : a study of emotional responses
Thi Bach Yen Tran; Nguyen, Ninh; Greenland, Steven; … - In: Journal of strategic marketing 32 (2024) 5, pp. 575-589
Persistent link: https://www.econbiz.de/10014553341