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Elevating service research in Africa

Heinonen, Kristina; Adeola, Ogechi - In: The journal of services marketing 38 (2024) 10, pp. 70-85

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Green Marketing and Management in Emerging Markets : The Crucial Role of People Management in Successful Implementation

Hinson, Robert (ed.); Adeola, Ogechi (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N. University of Tasmani -- Chapter 2: Green Business Practices in Emerging Economies, Ayentimi, D.T., Nyarkoh, B. J, and Kuuyelleh, E. N., University of Tasmania, Australia -- Chapter 3:...

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Green marketing and management in emerging markets : the crucial role of people management in successful implementation

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Green marketing in emerging markets : strategic and operational perspectives

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Green marketing in emerging markets : strategic and operational perspectives

Nyamwena-Mukonza, Chipo (ed.); Hinson, Robert (ed.); … - 2021 - 1st ed. 2021.

Chapter 1: Green Business Practices in Emerging Economies -- Chapter 2: Green Marketing: A Conceptual Overview -- Chapter 3: Green Product Management -- Chapter 4: Green Integrated Marketing Communications -- Chapter 5: Green Branding -- Chapter 6: Greenwashing -- Chapter 7: Planning in Green...

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Green marketing in emerging economies : a communications perspective

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Green Marketing in Emerging Economies : A Communications Perspective

Mogaji, Emmanuel (ed.); Adeola, Ogechi (ed.); … - 2022 - 1st ed. 2022.

Section 1: Green Communications And Positioning -- Chapter 1: Green Integrated Marketing Communications In Africa By Dr Kojo Kakra Twum And Dr Andrews Agya Yalle -- Chapter 2: Green Integrated Marketing Communications: An Asian-african Comparative Study By Dr Genevieve Bosah -- Chapter 3:...

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Marketing communications and brand development in a changing world : introduction, issues, and perspectives

Adeola, Ogechi; Hinson, Robert; Sakkthivel, A. M. - In: Marketing Communications and Brand Development in …, (pp. 3-21). 2022

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Public Sector Marketing Communications Volume I : Public Relations and Brand Communication Perspectives

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