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Interpretive consumer research : paradigms, methodologies & applications
Beckmann, Suzanne C. (contributor);  … - 2001 - 1. ed., 2. impression
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001528031
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A handbook of market research techniques
Birn, Robin (contributor); Hague, Paul N. (contributor);  … - 1990
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000807126
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Market research : a guide to planning, methodology and evaluation
Hague, Paul N.; Jackson, Peter - 1999 - 2nd ed
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000675179
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Strategische Analyse : Empfehlungen zum Vorgehen und zu sinnvollen Methodenkombinationen
Aeberhard, Kurt - 1996
Persistent link: https://ebvufind01.dmz1.zbw.eu/10000940525
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Die Entwicklung von Sozialtechniken in der Konsumentenforschung : Hoffnungen, Enttäuschungen und Möglichkeiten
Behrens, Gerold - In: Marketing und Marktforschung : Entwicklungen, …, (pp. 483-498). 1996
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001293786
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Befreiung von Denkblockaden durch Betrachtung von Marketingproblemen aus konstruktivistischer Sicht
Behrens, Gerold - In: Innovation in der Betriebswirtschaftslehre : Tagung der …, (pp. 119-142). 1998
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001305310
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Research methods in service industry management
Johns, Nick; Lee-Ross, Darren - 1998 - 1., publ.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001354712
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Quantitative methods in marketing
Hooley, Graham J.; Hussey, Michael K. - 1999 - 2. ed.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001362525
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Qualitative methods for marketplace research
Sayre, Shay - 2001
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001555396
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Marketing research : methodological foundations
Churchill, Gilbert A.; Iacobucci, Dawn - 2002 - 8. ed.
Persistent link: https://ebvufind01.dmz1.zbw.eu/10001625810