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Doing business research : a guide to theory and practice

Lee, Nick; Lings, Ian - 2008

Persistent link: https://www.econbiz.de/10003586607

Developments in human observation methodologies

Lee, Nick (contributor) - 2007

Persistent link: https://www.econbiz.de/10003458735

Developments in human observation methodologies

Lee, Nick (contributor); Broderick, Amanda J. (contributor) - 2007

The editors' intention with this e-book was to collect a set of papers which primarily look to the future of observational research in marketing, while remaining in some way cognizant of the rich history of observational research. To the editors, observational research is any research which...

Persistent link: https://www.econbiz.de/10012673579

Taking the measure of measurement in sales research : introduction to the special issue : editorial

Hall, Zachary R.; Lee, Nick - In: Journal of personal selling & sales management : JPSSM 39 (2019) 3, pp. 201-206

Persistent link: https://www.econbiz.de/10012200873

A miracle of measurement or accidental constructivism? : how PLS subverts the realist search for truth

Cadogan, John W.; Lee, Nick - In: European journal of marketing 57 (2023) 6, pp. 1703-1724

Persistent link: https://www.econbiz.de/10014342103

Scientific realism, the necessity of causal contact in measurement and emergent variables

Cadogan, John W.; Lee, Nick - In: European journal of marketing 57 (2023) 6, pp. 1758-1779

Persistent link: https://www.econbiz.de/10014342108