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Implementing mixed methods research in supply chain management
Golicic, Susan L.; Davis, Donna F. - In: International journal of physical distribution & … 42 (2012) 8/9, pp. 726-741
Persistent link: https://www.econbiz.de/10009671811
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Does marketing research suffer from methods myopia?
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of business research : JBR 66 (2013) 9, pp. 1245-1250
Persistent link: https://www.econbiz.de/10009756067
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Benefits and challenges of conducting multiple methods research in marketing
Davis, Donna F.; Golicic, Susan L.; Boerstler, Courtney N. - In: Journal of the Academy of Marketing Science 39 (2011) 3, pp. 467-479
Persistent link: https://www.econbiz.de/10009295481
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The inductive realist model of theory generation : explaining the development of a theory of marketing ethics
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 3 (2013) 2, pp. 61-73
Persistent link: https://www.econbiz.de/10009759946
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On the intersection of marketing history and marketing theory
Hunt, Shelby D. - In: Marketing theory 11 (2011) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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Positivism and paradigm dominance in consumer research : toward critical pluralism and rapprochement
Hunt, Shelby D. - 2009
Persistent link: https://www.econbiz.de/10003793804
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Explicating the inductive realist model of theory generation
Hunt, Shelby D. - In: AMS review : official publication of the Academy of … 5 (2015) 1/2, pp. 20-27
Persistent link: https://www.econbiz.de/10011294204
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The philosophy of science foundations of marketing research : for scientific realism and the inductive realist models of theory status and generation
Hunt, Shelby D. - In: Journal of global scholars of marketing science : … 28 (2018) 1, pp. 1-32
Persistent link: https://www.econbiz.de/10011879713
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Understanding marketing's philosophy debates : a retrospective on seven key publication events
Hunt, Shelby D. - In: Journal of historical research in marketing 6 (2014) 3, pp. 351-378
Persistent link: https://www.econbiz.de/10010414281