Purpose The purpose of this paper is to report the findings of a contingent valuation (CV) survey of health care services, designed to illuminate self-interest and benevolence on the part of one sex for the other. Design/methodology/approach In a constructed scenario, men and women recorded how...

In this questionnaire study, individuals were asked to prioritise publicly provided preventive health care services, one of which would be unavailable to them by virtue of their sex. The aim was to establish whether men and women would exhibit different degrees of self-interest when making a...