The widespread growth of e-commerce has resulted in the proliferation of online search infomediaries (OSIs), who provide consumers with information about products and services sold by different firms (Parents), while also referring interested consumers to the Parents' website. Very often, both...

We consider the potential to improve the efficiency and efficacy of broader advertising efforts through cross-channel coordination. Past work has demonstrated a positive relationship between television advertising and online search activity. Here, we consider the types of devices on which search...

In this paper, we study the effects of three different kinds of search engine rankings on consumer behavior and search engine revenues: direct ranking effect, interaction effect between ranking and product ratings, and personalized ranking effect. We combine a hierarchical Bayesian Model...